Juiced: Digital Branding

Research Proposal: JUICED is an energy drink company that focuses on making healthy alternatives to energy drinks, allowing you to get the energy you need without the sugars you don’t. Young teens kids, and adults can benefit from physical traits and more.

Project Goal: During this collaborative project, three team members brainstormed ideas for a product, Juiced is the brand of energy drink that provides the energy you need without the sugar you don’t want.

Young teens and kids, as well as adults, can reap the benefits of physical traits and more. The aim is to create an energy drink brand that offers a burst of energy and nourishment for the body.

This brand should not only provide a revitalizing boost but also leave consumers feeling refreshed. We want a healthier alternative to traditional energy drinks by prioritizing nutrition and wellness.

Tasks & plan:

1. Logo Sketches, Logo concept, Logo Colors.

2. Moodboard.

3. Colour and font selection.

4. Homepage mockup.

5. Business card/social media, Branded Applications.

5. Final Pitch Video.