Research Proposal: Ripple is the integrated e-commerce and marketing platform that transforms how small businesses grow. I believe every product update, restock, or sale should effortlessly ripple across all your marketing channels.

The mission is to eliminate the friction between running your store and promoting it—when you make a change to your inventory, pricing, or offerings, Ripple instantly generates professional social media posts, email campaigns, and marketing content that maintains your unique brand voice.

Problems: Small beauty businesses have limited time, tight budgets, and too many scattered tools. Managing e-commerce and marketing separately makes it nearly impossible to maintain a consistent brand voice and reach customers effectively.

Solution: I’ve developed a consolidated platform that bridges the gap between product updates and customer engagement — turning every change on your site into instant, on-brand marketing.