UX App: Insomnia Cookies (Mobile App)
Overview
The main purpose of this project to redesign the “Insomnia Cookies” app to improve usability and design overall
Roles
UX/UI designer, UX researcher
Tools
Adobe Illustrator, Photoshop, Figma
Research Proposal: The main purpose of this project to redesign the “Insomnia Cookies” app in order to improve usability and design overall.
Problems: The cookie cards and product features will switch to browsing mode when you tap them. It only delivers cookies in the States.
Solution: Cookies can be shipped worldwide by pressing the shipping mode button for a better customer experience. Designed new cookie selection cards.
Responsibilities: Design sprint analysis, User Research & Analysis, Brand Design, User flow, Wireframe Sketches, Logo brand redesign, UI Style Guide or Style Tile, Mid/High-Fidelity Prototype in FIGMA software
Design Thinking Process: This Design Thinking process has helped me to understand better and to proceed to FIGMA prototype for UX design: Understand →Explore → Materialize
Retrospective App- User
As part of the redevelopment of the cookie app, I created a retrospective user analysis in order to identify my target audience. Cookie lovers will be my target audience for the redesigned cookie app.
Cookie app Pain points and solution
Listed ten pain points for users to understand their frustration and feelings when experiencing bad customer experiences with the redesigned app. Also, Following the list of pain points, including the solution and expanding more ideas for the Cookie app.
User Persona
User Journey
Problem Statement Solution
The plan is to use this solution to facilitate the progress of this design sprint to sell cookies online using online delivery/pickup or nationwide shipping
User-Flow
Redesign Logo
UI Style tile
Wireframe sketches
Low Fidelity
High Fidelity