UX Native App: Humber Cake Bakery

Mobile

Overview

Involves native bakery app concept,delivery method and A 3D model

Roles

UX Researcher UX & UI Designer, AR designer

Tools

Adobe Illustrator, Photoshop, Adobe XD, Spark AR

Research Proposal: The goal is to design a native bakery app for mobile IOS or Android.

Problems: When it comes to locating and delivering bakery orders, some bakery applications experience technical difficulties or errors. Pastry products like cakes, cookies, etc. weren’t displayed in 3D.

Solution: Offering customers, a user-friendly native app that lets them choose the delicious pastries they want before purchasing is the best way to improve their shopping experience.

A 3D cake model can be viewed to get a better idea of the cakes. The app offers users the ability to order and pay for delicious pastries that can be delivered or picked up at bakeries.

Responsibilities: Design sprint analysis, User Research & Analysis, Brand Design, UI Design & Prototyping, and 3D Modeling .

Design Thinking Process: This Design Thinking process has helped me to understand better and to proceed to my XD prototype for UX design: Understand →Explore → Materialize

Process: Developed Wireframes for mobile, User flow, the process of creating an AR experience, and Style Tiles to demonstrate our unique design ideas, Logo Brand and colour Palette.

Finally, created Low Fidelity and High Fidelity Mockups for clickable Prototype responsive in the IOS App.

AR Sketches of interaction

AR Process: The process of creating an AR experience for the previewing of cakes made by the Humber culinary students. This article includes a link to watch the AR experience , and a link to the project files to look behind the scenes and try the AR experience directly.

For the AR cake experience, the idea is to give people a way to preview the cakes at a realistic scale and decide it would be best to display the cake on top of a virtual table.

I started to do concept work on the rest of the experience and the decision is to be able to rotate the cake so the user doesn’t need to physically walk around it, and switch between cakes, with some kind of effect to hide the transition.

Pain points:

listed ten pain points for users to understand their frustration and feelings when experiencing bad customer experiences with the native app.